Shop Talk Blog

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Photos Help Shops Sell More Services

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Let's Talk Shop!

Our Shop Talk Blog shares the insider advice needed to increase profits & efficiency. Learn what's working right now for repair shops all across the country.

Did you know that something simple like taking photos adds profits to an auto repair shop’s bottom line? For a growing number of independent auto repair shops in the U.S., Guam, South America and Canada, this all-important task of snapping customer vehicle condition photos and sharing them, along with digital multi-point inspections and repair orders, is dramatically boosting average repair orders.

The sentiment that a picture is worth a thousand words has perhaps never been truer than for a customer literally staring down evidence of needed, and most times unexpected, vehicle repairs.

Since BOLT ON launched its Mobile Manager Pro automotive software suite in fall 2013, shops have taken and shared nearly 20 MILLION photos for their customers.

mobile manager, automotive software, digital inspectiondigital inspection, customer photos, state inspection Instead of trying to explain why a customer may need to buy new tires, or brake pads, or replace a corroded battery, technicians, with the click of a handheld mobile device, can show them.

In all, our data shows that nearly 90% of our Mobile Manager Pro users actively put into service the software’s photo-taking capabilities. The number of regular photo-takers continues to grow, as does the bottom lines for shops that have made this feature a part of their daily routine.

Along with the photo capture feature, shops are also benefitting from VIN scanning (88% usage rate) and digital inspections (84% usage rate). The new recommendations capability, which goes hand-in-hand with image capture, continues to increase in popularity as more than 70% of shops regularly use it to make new repair recommendations as part of the vehicle inspection process.

An add-on automotive software solution that automatically integrates with leading shop management systems, Mobile Manager Pro enables technicians to ditch scrawled handwriting in favor of digital, easy-to-complete forms, including customizable multi-point inspections, VIN and license plate scanning/decoding and more.Mobile Manager Pro Demo

Mobile Manager Pro has been proven to increase efficiency and productivity in the bays. But, for many shop owners and technicians, the real proof of the application’s usefulness is in its ability to take photos.

Our research has shown that the uptick in photo-taking is paying off. Techs that take three or more photos, or make three or more service recommendations have seen repair orders increase by $60 to $85. In all, shops are more than doubling their repair order profits simply by showing, not telling.

How does your shop communicate customer service recommendations?

For more information, call 610-400-1019.

    

Posted by John Burkhauser

John is an Auto Repair Specialist with over 30 years of experience—with expertise ranging from A Level & ASE Certified Master Tech, Shop Advisor/Manager, to Automotive Trade School Instructor, Technical Writer, and now Director of Education at BOLT ON.