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BOLT ON & Elite Join Forces

Nov 02, 2018
BOLT ON TECHNOLOGY and Elite Announce Education Partnership to Enhance Efficiency and Processes of the Auto Repair Industry As “Best Practices” Leaders in the Aftermarket Industry, the Companies are Marrying Award-winning Technology and Shop[…]
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How Digital Inspections Provide Full Disclosure in Auto Repair

Sep 28, 2018
By Bob Cooper of Elite I am sure you will agree that in our industry there are a number of unwritten rules that shop owners have followed for decades. They know that they have to hire gifted technicians, stay at the forefront of vehicle technology[…]
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Marketing Your Shop in the Age of Social Media

Sep 06, 2018
By Bob Cooper of Elite Over the past one hundred plus years marketing strategies, and the brands that were built, were developed by two entities: The client, and the ad agency. The client would tell the agency how they envisioned their brand, and[…]
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4 Interviewing Tips that Will Help You to Hire Superstar Techs

Aug 29, 2018
By Bob Cooper of Elite We all know it’s getting harder and harder to find the superstar techs, but finding those stars is just the beginning. Once found, you need to interview them like a seasoned pro. Here are some interviewing tips that we share[…]
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Customer Retention: The Importance of Keeping Them

Aug 22, 2018
Keeping customers is one of the surest ways to grow car count and profits at your auto repair shop. In fact, keeping customers is actually five times cheaper than looking for new ones. Because of the trust that is built with repeat customers, shops[…]
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7 Tips on Delivering Extraordinary Service

Mar 16, 2018
~ By Bob Cooper of Elite Most shop owners will start pumping more money into their marketing campaigns when they are looking to increase their car counts. This can help bring new customers into your shop, which is certainly important, but the value[…]
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Checklist for Building a World Class Shop

Dec 15, 2017
Guest Blog By Bob Cooper (Elite Worldwide) We work with many world-class shop owners throughout North America, and over the years we have discovered that the majority of them have a number of things in common. Beyond the fact that they are owned and[…]
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Pricing, Ethics and the Reputation of Your Business

Dec 13, 2017
Guest Blog By Bob Cooper (Elite Worldwide) At Elite, we know that once someone comes into your shop, you’ll do everything you can to generate a happy customer, and make a fair profit. Unfortunately, some customers will put you to the test when it[…]
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