Shop Talk Blog

For a demonstration, or to purchase software, call 610-400-1019

How To Attract Millennials to Your Shop

14 Million Photos Used to Sell More Services! 14 Million Photos Used to Sell More Services!
14 Million Photos Used to Sell More Services!
05-11-2018
14 Million Photos Used to Sell More Services!
Digital Inspections: So Easy, A Kid Can Do It Digital Inspections: So Easy, A Kid Can Do It
Digital Inspections: So Easy, A Kid Can Do It
05-09-2018
Digital Inspections: So Easy, A Kid Can Do It
We Made It Into the Winner's Circle! We Made It Into the Winner's Circle!
We Made It Into the Winner's Circle!
04-30-2018
We Made It Into the Winner's Circle!
How National Car Care Month and Photos Educate Customers: Part 3 How National Car Care Month and Photos Educate Customers: Part 3
How National Car Care Month and Photos Educate Customers: Part 3
04-23-2018
How National Car Care Month and Photos Educate Customers: Part 3
Car Care Month is no April Fools Joke: Part 2 Car Care Month is no April Fools Joke: Part 2
Car Care Month is no April Fools Joke: Part 2
04-16-2018
Car Care Month is no April Fools Joke: Part 2
May & June Trade Show Tour May & June Trade Show Tour
May & June Trade Show Tour
04-13-2018
May & June Trade Show Tour
We're Headed to the IMDA Convention & Tradeshow! We're Headed to the IMDA Convention & Tradeshow!
We're Headed to the IMDA Convention & Tradeshow!
04-09-2018
We're Headed to the IMDA Convention & Tradeshow!

Let's Talk Shop!

Our Shop Talk Blog shares the insider advice needed to increase profits & efficiency. Learn what's working right now for repair shops all across the country.


Making auto repair shops profitable can seem like squeezing water from a rock... Some shops resort to raising prices, instead of increasing their customer base.  We've created a free eBook that tells you how to tap into the fastest growing customer base in the country; Millennials.


The stereotype of the lazy Millennial (born 1980-1995) has caused many people to disregard this generation when it comes to trying to get their money. Do they all live in their parents’ garage? Are they only interested in clothes, coffee, video games,  and the internet? The answer is... not really.

Download your FREE copy of "The Auto Repair Shop’s Guide to Attracting Millennials: How to use Millennial Money to Stay in the Black"


Millennial Money Exists

Contrary to popular beliefs, Millennials are employed, spending money, and buying cars.  The average young driver's finance term lasts longer than their warranty, so someone has to work on their vehicle.  Why not you?  Are you taking active steps to attract - and retain - their business?

Since Millennials are waiting longer to start families, and usually avoid credit cards if they can, they have cash on hand.  That cash can go towards instant gratification buys, but it also goes towards their needs... but only if they see a value in the purchase.

Why (and How) to Market Your Auto Repair Shop Online

Did you know, according to Barkley, Millennials have come of age in the time of crowdsourcing, where large groups of people are entrusted to provide solutions more effectively than could an individual, so it feels natural to them to gather as much information as possible before making decisions.  

Millennials, like non-Millennials, also consult blogs, company websites and professional review sites to help them make purchasing decisions. This behavior isn’t solely driven by the price of the item.  If your shop isn't on Facebook, isn't being reviewed on Yelp!, or doesn't even have an up to date website, you are missing out on money.  

Pie_Chart_2.jpg

Selling Maintenance & Repair Services to Millennials

Getting Millennials to come into your shop is one thing, but getting them to approve services is completely different.  You can try and justify your repair costs by explaining how their vehicle works, but it would be so much easier to send them photos using digital inspection software.  You can slap a lube sticker in their windshield, but are you sure they aren't going to just pull into the nearest "Super Duper Fast Lube" next time?

This eBook has the answers.  Click the image below to download your copy today.


 Download Attracting Millennials eBook

  Downloa
    

Posted by Devyn Bellamy