--- title: How To Attract Millennials to Your Shop description: As the fastest growing customer base in the country, Millennials are the key to your auto repair shop's future. Find out how to... image: http://blog.boltontechnology.com/hubfs/blog-files/7K0A0426.jpg --- ![](http://blog.boltontechnology.com/hubfs/blog-files/7K0A0426.jpg) # How To Attract Millennials to Your Shop --- Making auto repair shops profitable can seem like squeezing water from a rock... Some shops resort to raising prices, instead of increasing their customer base.  We've created a [****free** **eBook****](https://lp.boltontechnology.com/attracting-millennials-to-auto-repair-shops-ebook) that tells you how to tap into the **fastest growing customer base in the country**; Millennials. The stereotype of the lazy Millennial (born 1980-1995) has caused many people to disregard this generation when it comes to trying to get their money. Do they all live in their parents’ garage? Are they only interested in clothes, coffee, video games,  and the internet? The answer is... **not really**. | Download your FREE copy of[ "The Auto Repair Shop’s Guide to Attracting Millennials: How to use Millennial Money to Stay in the Black" ](https://lp.boltontechnology.com/attracting-millennials-to-auto-repair-shops-ebook) | | --- | ### Millennial Money Exists Contrary to popular beliefs, Millennials are employed, spending money, and** buying cars**.  The average young driver's finance term lasts longer than their warranty, so **someone has to work on their vehicle.**  Why not you?  Are you taking active steps to attract - and retain - their business? Since Millennials are waiting longer to start families, and usually avoid credit cards if they can, **they have cash on hand**.  That cash can go towards instant gratification buys, but it also goes towards their needs... but only if they see a value in the purchase. ### Why (and How) to Market Your Auto Repair Shop Online Did you know, according to [Barkley](http://blog-barkleyus-com.s3.amazonaws.com/wp-content/uploads/2011/09/BarkleyMillennial-ResearchExecSummary.pdf), Millennials have come of age in the time of **crowdsourcing**, where large groups of people are entrusted to provide solutions more effectively than could an individual, so it feels natural to them to gather as much information as possible before making decisions.   Millennials, like non-Millennials, also consult blogs, company websites and **professional review sites** to help them make purchasing decisions. This behavior isn’t solely driven by the price of the item.  If your shop isn't on Facebook, isn't being reviewed on Yelp!, or doesn't even have an up to date website, **you are missing out on money**.   ![Pie_Chart_2.jpg](https://blog.boltontechnology.com/hs-fs/hubfs/eBook/Pie_Chart_2.jpg?width=892&height=376&name=Pie_Chart_2.jpg) ### Selling Maintenance & Repair Services to Millennials Getting Millennials to come into your shop is one thing, but **getting them to approve services** is completely different.  You can try and justify your repair costs by explaining how their vehicle works, but it would be so much easier to send them photos using **digital inspection software**.  You can slap a lube sticker in their windshield, but are you sure they aren't going to just pull into the nearest "Super Duper Fast Lube" next time? This eBook has the answers. ** Click the image below** to download your copy today.  [![Download Attracting Millennials eBook](https://no-cache.hubspot.com/cta/default/2185953/f4948f41-4225-4609-9577-774fa755873f.png)](https://cta-redirect.hubspot.com/cta/redirect/2185953/f4948f41-4225-4609-9577-774fa755873f)   [Revenue & ROI](https://blog.boltontechnology.com/topic/revenue-roi) ## More Auto Shop Software News & Insights [![How to Build An Auto Shop Marketing Plan](https://blog.boltontechnology.com/hs-fs/hubfs/How%20to%20Build%20An%20Auto%20Shop%20Marketing%20Plan.png?width=352&name=How%20to%20Build%20An%20Auto%20Shop%20Marketing%20Plan.png) ](https://blog.boltontechnology.com/how-to-build-an-auto-shop-marketing-plan) ### [How to Build An Auto Shop Marketing Plan](https://blog.boltontechnology.com/how-to-build-an-auto-shop-marketing-plan) Running an auto repair shop these days is about more than just turning wrenches. To really get... [![](https://blog.boltontechnology.com/hs-fs/hubfs/BOLT%20ON%20Blog%20Hero.jpg?width=352&name=BOLT%20ON%20Blog%20Hero.jpg) ](https://blog.boltontechnology.com/why-repair-shops-avoid-using-automotive-shop-software) ### [Why Repair Shops Avoid Using Automotive Shop Software](https://blog.boltontechnology.com/why-repair-shops-avoid-using-automotive-shop-software) The automotive industry continues to rapidly progress when it comes to technology. But while... [![](https://blog.boltontechnology.com/hs-fs/hubfs/blog-files/NAPATRACS_logo.jpg?width=352&name=NAPATRACS_logo.jpg) ](https://blog.boltontechnology.com/bolt-on-technology-fully-integrates-with-napa-tracs/) ### [BOLT ON Technology Fully Integrates with NAPA TRACS](https://blog.boltontechnology.com/bolt-on-technology-fully-integrates-with-napa-tracs/) NAPA TRACS customers can now use BOLT ON’s suite of add-on [auto repair shop management software](https://www.boltontechnology.com/products/inspections/)... ![](https://px.ads.linkedin.com/collect/?pid=3182953&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Devyn Bellamy", "url" : "https://blog.boltontechnology.com/author/devyn-bellamy" }, "dateModified" : "2021-04-09T16:44:18.752Z", "datePublished" : "2016-06-06T10:00:00.000Z", "headline" : "How To Attract Millennials to Your Shop", "image" : [ "//blog.boltontechnology.com/hubfs/blog-files/7K0A0426.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.boltontechnology.com/attracting-millennials-to-your-shop", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.boltontechnology.com/hubfs/bolt-on-technology-logo-02-02-01-2.svg" }, "name" : "BOLT ON TECHNOLOGY" } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://2185953.fs1.hubspotusercontent-na1.net/hubfs/2185953/millennials_fc2.0.mp4", "dateModified" : "2022-05-26T16:56:47.636Z", "description" : "", "duration" : "PT1M58S", "height" : 1080, "name" : "millennials_fc2.0", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/44785161750?portalId=2185953&size=medium", "uploadDate" : "2021-04-09T16:30:28.314Z", "width" : 1920 } ```