When you think about marketing your shop, you might often think about how you can attract new business. While
focusing on new potential customers is necessary to grow and sustain your business, this isn't the only place where you should be focusing your marketing efforts. Taking the time to market to your existing customer base can help you build trust and solidify your existing relationships with those who have already visited your shop or dealership.
One of the best ways to nurture and tend to your customers is through marketing emails. It's true, a timely and well-written email can make all the difference when it comes to getting that desired repeat business. We know it can seem daunting—what should you say? How should you say it? When should you send it? Don't worry, we've got the tools to help you with all of that, but we'll get to that a little bit later. Right now let's go over how effective marketing emails can help you make the impact you've been looking for.
Personalization
You know as well as we do that everyone and their mother sends out emails these days, which means it's pretty easy to get lost in the fold. With inboxes being flooded, concerns about being seen are valid. But a tried and true method of getting the attention of your target market is to personalize.
What does that mean exactly? When we talk about personalization, this often goes deeper than just adding a contact's name into the email. While of course that's important to do, real personalization in marketing means providing your customers with exactly what they need, exactly when they need it.
Send out promotions or discounts when customers might need them most, enticing them to come back into your shop is essential. Focusing on their needs as vehicle owners to help provide them personalized service in-between visits is how you earn that repeat business.
Customization and Design
Design and customization can also play a decent part in making an effective email. Whether it's the images you choose, the messaging you craft, or the subject line you select. The design of your email works in tandem with the personalization to create an eye-popping marketing email that grabs the attention of your customer base. People can tell when emails look generic and auto-generated, so having a design that looks intentional and purposeful can go a long way to ensuring customers make it back through your door.
Clear Call to Action
As part of your email campaign, it's always important to have a clear and concise reason for emailing your customer base. Providing value in the emails you send to vehicle owners is important for a variety of reasons. First and foremost you want to give an opportunity for those who open your message to act.
Is there a promotion? A discount? A valuable piece of information? This is the springboard to these customers reengaging with your shop or dealership, and continually finding reasons to remain loyal and find value in their ongoing relationship with your business.
Automation
Now, if thinking about formulating and executing a marketing email strategy seems overwhelming to you, don't worry, we understand. That's why we've developed a solution that allows you to send out quality email campaigns while you focus on your business. We'll help you get the right messages out to the right customers at the right time—whether they be service reminders or more customized messaging.
The best part is you'll never have to guess how your campaigns are doing, our dashboard allows you to see how your campaigns are performing in real time. Cut through the noise and see plainly what's working, and what doesn't.
