Selling can often feel like an uphill battle when it comes to auto repair services. The average customer is relatively uninformed about their vehicle and a lot of what service advisors attempt to communicate goes over their heads. The general lack of knowledge combined with a decades-old stigma of distrust can create a perfect storm of frustration for the advisor trying to sell recommended services to a vehicle owner. With auto repair software, however, selling doesn't have to remain a struggle. We've got some sales tips in auto repair software.
One of the biggest hurdles to overcome in regards to selling is the unfamiliarity on the part of the owner. Sometimes, less experienced
Customer education plays a big role in building trust and rapport, and photos help facilitate education in a much more digestible way for the vehicle owner. Advisors can essentially allow customers to see through the eyes of the technician through the pictures they take. It's an extra step for the tech, but the benefits it brings far outweigh the adjustment to the routine. Technicians can annotate the pictures by drawing circles, arrows, or handwritten notes to help the customer better understand what's happening in the photo. Once they reach that level of understanding, the trust in your shop's expertise and recommendations will shortly follow—leading to a much easier sales process for service advisors.
Not all sales have to be completed by a human or even assisted by one—sometimes auto repair software can complete an upsell all on its own. Through a kiosk located at the front counter, customers can not only check themselves in for service, they can also be recommended services. Welcome Station Kiosk will prompt the vehicle owner to select from past recommended services as well as services based on weather, season, or location. The customer is then able to select the services they want performed, leaving the sale of services more or less automated, and making the service advisor's job that much easier.