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Written by: Robert Mazzuca
In order to grow your business, you have to get to know your business on a deeper level. That's right, we're talking about the data. Knowing more about your shop's overall performance, customers, and more can help you drive the change you've been looking for when it comes to improving the KPIs that matter most to you.
With a lot going on, it can be difficult to know what you need to be looking at to drive the most change at your shop. You know your main goals and performance indicators, but do you have reporting that tells you more of what you need to know? Are you able to track these important numbers easily or does it cause you a headache more often than not?
The right software can give you the data you need to better identify and assess performance at your shop. Better yet, it can show you just what you need to know. By utilizing customized metrics, you'll be better able to look at the business and financial data that matters most to you, and cut out all the rest. When you're tracking just the meaningful data, you'll be able to make decisions and predict performance so you can run a much more profitable business. Additionally, you can ensure that tasks like reporting, invoicing, and more are much more simple and easier than they've ever been before.
Are you frequently in the dark about your technicians' workload? Have you ever wished you could make your day-to-day workflow that much easier on everyone? Data can help with that. When you're in the know, everything becomes easier to manage.
With our software you can assign work to technicians, and see at a glance who is working on which assignment, and also track the time they've spent to gain better insight into the profitability of each job. In addition to being able to have a top down view of your employees and their workloads, you'll also be able to track and view the status of any and all vehicles in your bays. The ability to have all information surrounding the day's jobs at a glance can do wonders for improving your shop's workflow and operations.
Data doesn't just help you get to know your shop better, it also enables you to better know and understand your customer base. Leveraging and utilizing the personal vehicle owner information allows you to create a more customized experience, letting you more easily retain your valued customers. With the information about their history at your shop, you can better predict their needs, ensuring they come back into your showroom. By using the information retained, you can send them reminder texts and emails about when they're due for service. Getting that messaging out to them, exactly when they need it, is a crucial part of improving your overall customer experience and increasing that retention.
If you have customers that still aren't coming into your shop when it's time for their regular maintenance, the data our software provides will allow you to see exactly who needs a little extra incentive. Send offers or deals to this specific group of customers instead of your customer base as a whole to better target and streamline your marketing efforts without costing you more in the long run.
The more you know, the more you can grow—so what are you waiting for? Fully utilizing your shop's data can help you improve your operations, gain better insight, and help you better manage your customer base. Reach out to one of our product specialists today or request a demo to see our software in action.
Tags: Efficiency
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