Written by: Anthony Allen
If a business or organization doesn't have a web presence in 2020, it's almost as if they do not exist. The internet has become so integrated into our daily lives, that if we are not active participants in it, we can miss out on opportunities and eventually fail to keep up and get left behind. A website for your shop serves as your digital storefront and if used properly, can be used as a helpful tool to attract business.
One of the most important features that a website can support is the ability for the customer to schedule appointments that feed directly into your shop’s calendar. Creating ease for new and returning customers is crucial for helping you attract and retain business for your shop. For new customers looking to find a reliable shop for their maintenance and repair needs, you want to be able to give them the ability to make their decisions right then and there. People live busy lives these days, and they might be doing their research after hours. If they are able to make their appointment when they want to, rather than wait until the following morning, you might gain the advantage over another shop who does not have this capability—winning you the business you want. If it's a returning customer, they even have the opportunity to view previous recommendations and add those services to their next appointment.
You may be running a sale or a promotion in your shop, but how are you getting the word out? If you are posting digital advertising either through social media or through Google, it's important that your website is in tip top shape. It represents your brand and is often a driver’s first impression of your shop. If the website is outdated, messy, unprofessional, vague or confusing, then what will they think of your shop and the type of customer experience they will find there?
When you run digital ads, you want to give the people you're advertising to a destination—your website. As they view the ads, they can click through to your website to learn more or schedule an appointment, depending on your goals.
When it comes to attracting new business, not everything has to be a hard sell. Education is a vital component to the overall customer experience. A website is the perfect host for all this knowledge. Provide information about the services you offer, and go into detail about what a customer can expect from said service. Write blogs about frequently asked questions and other information that could be useful to a vehicle owner. Share photos of your shop and your team. Through education, you are able to build trust, and from trust you can begin to build lasting relationships with customers.
All that educational information serves a dual purpose for your shop when it comes to your website. Do you want to be one of the first suggestions on Google when local vehicle owners are looking for service? Your website is a key component to those top search results. Your rankings are determined by how optimized your website is for search results, so having that educational content and maintaining a solid web presence is essential to coming out on top.
So now that you know why your auto repair shop needs a website, it's time to get moving. Our Pitstop Websites product allows you to have a website that works for you. From search engine optimization to an online appointment scheduling integration, this is the web presence your shop has been needing. Contact our team to learn more about Pitstop Websites and how your shop can benefit.
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