Dec 26, 2018 12:44:25 PM
The start of the year brings a renewed energy to many businesses. It's a time for reflecting on the past year and planning for what is to come in the new year. And while the opportunity for new...
Dec 7, 2018 1:28:18 PM
The number one need for any automotive repair shop is always customers. How else would you make money? There are many ways to increase your gross sales, but most automotive repair shop owners will...
Dec 7, 2018 1:27:58 PM
It's no secret that it's cheaper to earn repeat customers than it is to try to gain new ones. In fact, it can cost up to FIVE times as much to attract new customers to your automotive repair shop...
Oct 23, 2018 2:01:35 PM
In an age where 92% of customers read auto shop reviews online before making a purchase decision, having a positive online reputation is critical for any auto repair business. Let's discuss some...
Oct 11, 2018 9:10:56 AM
The auto repair industry is a competitive market. Drivers are visiting shops less frequently each year and competitors are continuing to battle for their business. What is your repair shop doing to...
Sep 29, 2018 1:48:20 PM
Vehicles are one of the original and most progressive forms of technology, dating all the way back to 1885 when Karl Benz first invented the gasoline automobile powered by an internal combustion...
Sep 10, 2018 3:26:40 PM
Staying ahead of the growing complexity and constant changes when servicing vehicles is critical for today’s auto repair shop. Having immediate access to repair information is no longer a luxury, but...
Sep 6, 2018 11:41:44 PM
By Bob Cooper of Elite Over the past one hundred plus years marketing strategies, and the brands that were built, were developed by two entities: The client, and the ad agency. The client would tell...
Mar 16, 2018 8:00:00 AM
~ By Bob Cooper of Elite Most shop owners will start pumping more money into their marketing campaigns when they are looking to increase their car counts. This can help bring new customers into your...